Conduit
B2B qualification platform
Saffron built qualification and follow up workflows for Conduit, a B2B sales platform. The product helps teams work with their existing contacts, manage conversations, and track progress towards a meeting.
The business need
Having contacts is only the beginning. Sales teams also need to understand who has responded, where each conversation stands, and which opportunities need attention.
Our work focused on bringing those stages together, so operators could review progress and take the next step from the same product.
What we built
We connected contact management, AI assisted qualification, follow up, and meeting scheduling. Teams can review conversations and step in when a person is needed.
Visibility into the sales pipeline
The campaign dashboard brings together contact stages and communication activity. It helps the team see:
- How many contacts are enrolled in a campaign.
- How contacts are distributed across engagement and qualification stages.
- How much reply activity a campaign receives.
- Which contacts have reached the meeting stage.
This gives the team a view of progress from contact to conversation to meeting, with the information needed to decide where to focus its attention.
What this means for your business
The product brings lead handling and pipeline visibility together. Teams can review progress alongside the conversations behind it.
For a real estate business, a similar approach could connect incoming enquiries, qualification, follow up, and viewing appointments. A dashboard could show enquiry volume and the proportion of enquiries that lead to a booked viewing.
Make every lead easier to manage
We can help you build a clearer path from enquiry to the next sales conversation.