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Brokerages, developer sales desks, and property managers in the UAE, UK, and US

Please stop running your brokerage on a lead sheet and WhatsApp.

Portal enquiries wait in an inbox. Off-plan availability arrives as a developer's PDF. Progression is chased over WhatsApp. Saffron builds the system your team should have had, and your brokerage owns it.

Show us your lead sheetSee the workflows
A property manager on the walkway of a block of flats handing keys to a tenant, a lease folder under one arm

What it runs on today.

What a brokerage runs on today, and what each one costs.

  • Portal lead emails

    Property Finder, Bayut, Rightmove, Zoopla, Zillow. Each enquiry waits for a person to notice it.

  • WhatsApp with clients and developers

    Viewings, offers, availability, and AML documents in one endless thread.

  • The availability sheet

    Off-plan units copied from a developer PDF, out of date by the afternoon.

  • The commission workbook

    Splits, referral fees, and collecting entities reconciled by hand.

  • Progression in email

    Memorandum of sale to completion, chased by reply-all.

  • PropSpace, Reapit, Alto, Follow Up Boss, kvCORE, AppFolio

    Generic pipelines that take months to configure and still leave your workflow in a sheet.

Where the time and the money go.

  • Response time

    Most portal enquiries never get a reply.

    In the UK, fewer than a quarter of Rightmove and Zoopla enquiries receive a reply, and the average first response takes 229 business minutes. In the US, 41 percent of 74 top brokerages never replied to a web enquiry at all. Replying within five minutes makes qualification about 21 times more likely.

    Source: Lightwork on UK lead response; Hyperleap on US brokerage response

  • Stale inventory

    The availability sheet is wrong by lunchtime.

    Developers push off-plan inventory as PDFs and WhatsApp messages, and portals do not carry live availability. Agents re-key into Excel and quote units that sold that morning.

    Source: Property Finder Partner Hub on off-plan sales

  • Fall-throughs

    Progression lives in email, and chains collapse.

    Between 22 and 30 percent of agreed UK sales fell through in 2025, and chain collapses cost more than one billion pounds. The chase from memorandum of sale to exchange still runs on reply-all.

    Source: Estate Agent Today on fall-through costs

  • Compliance

    AML and permit evidence sits in message trails.

    HMRC issued 170 anti-money-laundering penalties to UK agents in 2025 to 2026, most for late registration and missing due diligence. Dubai brokers face fines from AED 50,000 for a listing without a valid Trakheesi permit, and commission disputes at DLD are decided on message trails.

    Source: Propertymark on HMRC AML penalties; Property Finder on Trakheesi permits

The enquiry nobody answered yesterday is the place to start.

Show us your spreadsheet

What each workflow becomes.

The system prepares the work and stops at the decision. A named person approves anything that leaves.

01Portal lead to first reply in minutes

Starts when. An enquiry email lands from Property Finder, Rightmove, or Zillow.

New enquiry
BEFOREWaits in a shared inbox until someone notices
NOWBecomes a lead record the moment it arrives, assigned by rota
First reply
BEFOREWritten from scratch, hours later
NOWDrafted by AI in the agent's voice, approved and sent in minutes
Consent and audit
BEFORENowhere
NOWConsent source, opt-outs, and every message stored per lead

  1. 01Enquiry arrives

    Parsed from the portal email: property, budget, contact, source.

  2. 02Matched and assigned

    Duplicates merged, listing attached, agent assigned by rota.

  3. AI DRAFTS

    03AI drafts the reply

    In the agent's voice, with viewing slots and the listing's material information.

  4. A PERSON DECIDES

    04The agent approves

    Send, edit, or take over the conversation. Nothing leaves unreviewed.

  5. 05Sent and logged

    Reply, follow-ups, and consent state recorded against the lead.

02One live inventory for off-plan and stock

Starts when. A developer releases units, or a listing goes live.

Availability
BEFOREA PDF from the developer, copied into a sheet
NOWOne inventory, updated from the release, quoted from live units
Advertising permits
BEFORETrakheesi numbers in a WhatsApp message
NOWPermit number, Form A or B, and expiry stored per listing
Quotes and EOIs
BEFORETyped into a message
NOWGenerated from the unit record with the payment plan attached

  1. 01Release arrives

    Developer availability and payment plans read into the inventory.

  2. 02Units reconciled

    Sold, held, and available units updated. Permit status checked.

  3. AI DRAFTS

    03AI drafts the offer

    Unit, price, payment plan, and permit reference in the client's language.

  4. A PERSON DECIDES

    04The agent confirms

    One check that the unit is still available and the permit is valid.

  5. 05Sent and reserved

    EOI logged, unit held for the agreed window, team notified.

03Progression that chases itself

Starts when. An offer is accepted, or a tenancy is agreed.

Sales progression
BEFOREMemorandum of sale, then reply-all until exchange
NOWEvery party and deadline on one timeline, chased automatically
Transaction checklist
BEFOREThe coordinator's spreadsheet
NOWDeadlines, documents, and signatures tracked per file
Lettings compliance
BEFOREEICR, gas safety, Ejari, and deposit dates in a calendar
NOWExpiry dates chase the right person before they lapse

  1. 01Sale or let agreed

    Parties, conveyancers, and dates captured once.

  2. 02Deadlines set

    Searches, mortgage offer, Form F, Oqood, Ejari, or the TC checklist, whichever applies.

  3. AI DRAFTS

    03AI drafts the chase

    A status update for each party, written from the file.

  4. A PERSON DECIDES

    04The progressor approves

    Send as is, or add what the file does not know.

  5. 05Sent and tracked

    Replies attached to the file. The next chase is scheduled.

Built to hold the evidence regulators ask for.

Consent, due diligence, and permits are stored as records, not screenshots. Saffron does not give legal advice. Your compliance officer remains the authority.

  • DLD and RERA

    Trakheesi permits, Forms A, B, F, and I, Oqood, Ejari

    Permit number and expiry per listing, forms attached to the record, off-plan registrations tracked per unit.

  • goAML

    UAE anti-money-laundering obligations for brokerages

    Due diligence documents, risk rating, and a reporting trail per transaction.

  • HMRC AML

    Money Laundering Regulations 2017

    Due diligence on buyers and sellers with dates, proof of funds on file, and a register that answers a Regulation 28 request.

  • Renters' Rights Act

    Periodic tenancies, the PRS database, and the ombudsman

    Tenancy records and notices structured for periodic tenancies from day one.

  • TCPA

    One-to-one consent for calls and texts in the US

    Consent source and timestamp per lead. Opt-outs honoured across every channel automatically.

  • Fair Housing

    Non-discriminatory advertising and outreach

    Drafted outreach checked against restricted language before it reaches the approver.

These are record-keeping and workflow features, not legal certifications.

The lead-to-reply pattern, already in production.

Conduit's lead handling is the same workflow: AI answers every new lead, five checks run before anything sends, and a person can take over any conversation. Applied to your portals, it is the first build.

A sales floor, with people on headsets working from printed lead sheets and a wall board of booked meeting timesBusiness to business sales
Conduit

AI answers every new lead, and a person can take over any conversation at any point.

BEFORENOW
Personal inboxes and phonesOne shared inbox, answered by AI or by a person
Whoever pressed send decidedFive checks run before any message can leave
Agreed in a thread, typed into a calendarBooked by the agent into Google Calendar or Cal.com
things the AI can do
14things the AI can do
checks before sending
5checks before sending
weeks of building
13weeks of building
Read the case study

Is your brokerage ready to leave the lead sheet? Tick what is true.

Six quick checks.

Show us your spreadsheet

One subscription. Your spreadsheets, retired one at a time.

Your internal software team

$4,999

per month

Show us your spreadsheet

Tell us which sheet costs the most time. Thirty minutes, no preparation needed.

Included in the subscription

  • Unlimited software and automation requests
  • One active build at a time
  • Your spreadsheet data migrated, not retyped
  • AI that drafts, with a person approving
  • Ongoing additions and improvements
  • Application, database, and source code ownership
BlackRockBrit InsuranceCMG Financialtrulead22 Maritime

Questions, answered plainly.

Book a 30-minute call
Do you replace PropSpace, Reapit, or Follow Up Boss?

If a generic CRM is doing the job, keep it. Saffron builds the workflows those tools leave to spreadsheets and WhatsApp: lead response, live off-plan inventory, progression, and compliance records. It can sit beside your CRM or replace it. Your choice.

Can AI reply to a lead without an agent?

No. AI drafts the reply and an agent approves it. The agent can edit, send as is, or take over the conversation. Every message is logged against the lead with its consent state.

We work in Dubai, London, and Miami. Can one system handle all three?

Yes. Permits, forms, and consent rules are configured per market, so a Trakheesi number is required in Dubai and TCPA consent in the US, with the same lead pipeline underneath.

Where do the portal leads come from?

From the enquiry emails the portals already send, or from their APIs where available. Nothing changes on the portal side.

Who owns the data and the code?

You do. The application, the database, and the source code are yours from the first month. Stop the subscription and everything keeps running.

How fast is the first workflow live?

The first working replacement usually ships within the first weeks. Conduit's full lead-handling platform was built in thirteen weeks. The lead-to-reply workflow on its own is much smaller.

Bring the lead sheet. We will build what it should have been.

Pick the workflow that costs the team the most time. Thirty minutes, no preparation needed.